Blog
Committee Updates – February 2026
PromoStandards committees meet each month to advance initiatives that support the continued improvement and adoption of our standards. Members are encouraged to participate in committees or workgroups that align with their interests and expertise, providing valuable opportunities for collaboration and leadership within the community. Read the updates from February 2026 below. Best Practices Committee February marked an important milestone for the PromoStandards Best Practices Committee. At the 2026 PromoStandards Tech Summit, the committee shared updates on ongoing Best Practices efforts and formally introduced the PromoStandards Supplier Self‑Assessment Questionnaire (SAQ)—a new initiative designed to strengthen integration quality and transparency across the PromoStandards ecosystem. The SAQ provides Suppliers with a structured way to evaluate and clearly communicate the quality, consistency, and maturity of their PromoStandards implementations. By aligning against published specifications and best practices, Suppliers can identify gaps, track incremental improvements over time, and give integration partners greater confidence when working together. Broad participation in the SAQ is a key step toward improving overall data quality and strengthening integrations industry‑wide.The SAQ is now live and available to all Suppliers. We strongly encourage Suppliers to complete the questionnaire thoughtfully and to the best of their ability. To support adoption, the following resources are available: The SAQ template for download and completion Instructions and guidance for uploading completed SAQs to the PromoStandards website Sample completed SAQs from Koozie Group, SanMar, and SnugZ USA, available on the PromoStandards site for reference Members can learn more about the SAQ, its purpose, and how to get started by reading the official blog post: Introducing the Supplier Self‑Assessment Questionnaire (SAQ) As always, members with questions are encouraged to reach out via Slack or the #best‑practices channel, where committee members are happy to help. Thank you for your continued engagement and support as we work together to raise the bar for PromoStandards adoption and integration quality across the community.
Tech Summit 2026 People of The Year
As part of PromoStandards annual tradition at Tech Summit, we were proud to announce those selected by our members as standouts in the industry throughout 2025. Each winner is nominated based on the type of company they work for, being a Supplier, Distributor, or, Service Provider. Our Supplier of the Year winner was Ajay Kaul, IT Operations Leader at SanMar. Ajay is a long standing member of PromoStandards, and head of the Best Practices Committee. The Distributor of the Year was Allen Casey, Senior Manager of Integrations and Automation at HALO. Allen is a member of our Standards Committee. Last, but certainly not least, was our Service Provider of the Year, David Shultz, CPO at commonsku. David has been an outspoken advocate of PromoStandards for many years and has become known for creating engaging music and video content for the PromoStandards community. We would like to once again thank each of them for being outstanding members of the organization, and congratulate them as our People of The Year!
Introducing the Supplier Self Assessment Questionnaire
At Tech Summit 2026, the Best Practices Committee introduced the Supplier Self‑Assessment Questionnaire (SAQ). The SAQ helps Suppliers evaluate and communicate the strength of their PromoStandards implementations. It provides integration partners with greater transparency while helping suppliers identify areas for improvement over time.We encourage all Suppliers to complete the SAQ. Strong participation improves data quality and strengthens integrations across the ecosystem. Below you will find:The SAQ template for download and completionAn instructional video for uploading your completed SAQ to the PromoStandards website If you have any questions while completing the SAQ, please feel free to reach out to Ajay Kaul via slack or email marketing@promostandards.org, and we will be happy to put you in contact with one of our best practices committee members for assistance. Download the Template
Website Update – Member Exclusive Tools & Upcoming Demonstration
Hello PromoStandards Community, We are excited to share that we have updated our website! 🔹 Member Exclusive Benefits: Tools such as documentation, best practices, and the validator have always been member exclusive benefits. With our old site we were not able to fully implement this benefit, but with our new site it is now in place. 🔹 For Non-Members: Access remains limited to the Service Provider Directory and Endpoints. Please make sure you are advising your customers accordingly when it comes to available resources. There will be a a Website Demonstration during the September PromoStandards Office Hours Session. 📅 Date: September 16, 2025⏰ Time: 2 PM EST📍 Where: Zoom (link will be sent upon registration) 👉 Click here to register This session is open to both members and non-members, so please feel free to share with your teams. If you missed the session, please keep an eye out for resources to be posted or linked here.