• 10 Nov 2022 9:00 AM | Anonymous

    Traditionally, we celebrate Thanksgiving by watching the Thanksgiving Day parade and football game and gathering with friends and family for a feast. This time of year, we’re also reminded to give thanks and count our blessings. PromoStandards Chair Eric Alessi reflects on how Thanksgiving started and how thankful he is to the PromoStandards community.

    What Thanksgiving Means to Us

    Thanksgiving Day, a national holiday in the US, occurs every year on the fourth Thursday of November. It’s easy to feel sentimental, as this is a special time of year. Farmers and professionals alike are reminded that we reap what we sow. When we contribute to our communities, be that family, friends, co-workers, or the organizations we joined as members, we all grow.

    Giving Thanks to Our Community

    “What I was looking forward to the most for the inaugural PromoStandards Tech Summit this past October was the opportunity to meet with the PromoStandards community face-to-face to build stronger relationships and to say thank you to our members and volunteers," said Alessi.

    "The time and energy this community has devoted to the PromoStandards organization and our industries have made us better and stronger. While we couldn’t meet this past October as planned, it deserves to be said: Thank you for everything you do!"

    Here’s to a Brighter Future

    PromoStandards impacts thousands of people beyond the promotional products industry, and the contribution of volunteers and the PromoStandards community as a whole makes a difference.

    Your help creates a powerful ripple effect that touches the lives of others. When you commit your time and talent to a nonprofit’s mission, you make communities stronger and lead to a brighter future for all.

    Are you ready to join the PromoStandards community and make a difference? To become a member, sign up today!


  • 25 Oct 2022 9:00 AM | Anonymous

    While PromoStandards planned to host its first Tech Summit in October 2022, the weather had other plans. Hurricane Ian raked a path of destruction, devastating Florida and its Gulf Coast on September 28 and making landfall in South Carolina two days later. PromoStandards Chair Eric Alessi reflects on how this turn of events is a reminder of the power of nature and how technology can be part of the solution.

    Technology’s Impact

    “As a technologist and business executive, I continue to be impressed with the positive impact technology has on businesses and individuals,” shared Alessi. A week before Hurricane Ian, The National Weather Service issued advisories of a potential storm and its general path. This advanced notice gave the public time to prepare.

    Modern buildings were largely intact, many with minimal exterior damage. A major factor is modern building codes put in place after Hurricane Andrew struck Florida in 1992. Some of the toughest storm-specific codes in the country resulted. In the aftermath of Ian, the buildings with a 2007 code and beyond were left standing and in fine condition.

    The Power of Nature

    This is not to say this is a plus-side to the hurricane or that technology is a silver lining. Cities did not escape unscathed. Hurricane Ian is on one of the strongest hurricanes to strike the state, tying for the fourth-strongest storm.

    • 1935’s Labor Day Hurricane reached 185 mph
    • 1992’s Hurricane Andrew reached 165 mph
    • 2018’s Hurricane Michael reached 160 mph
    • 2004’s Hurricane Charley and 2022’s Hurricane Ian reached 150 mph

    Let’s look at how technology is part of the solution.

    The Power of Technology

    The development and application of technology allow us to improve the human condition for all. Technology can prevent or eliminate problems altogether. No matter how large or small, technology has the power to make things better, sometimes in unexpected and impactful ways.

    What We Do Matters

    Members and consumers of PromoStandards are key to creating solutions. As adoption continues to grow, so do the opportunities for positive outcomes. What we do matters.

    To become a member, sign up today!


  • 27 Jul 2022 9:00 AM | Anonymous

    PromoStandards is proud to provide suppliers with an easier way to transfer order details electronically and allow others to access their products. One success story comes from Charles River Apparel.

    The leading apparel brand for corporations, businesses, school teams, athletic groups, and college students nationwide was founded in 1983 and is based outside of Boston, MA. Here’s how they discovered PromoStandards and saw immediate results!

    What They Were Doing Before Implementing PromoStandards Correctly

    Jeison Ortega, at the time, was the Director of Information Technology and is now its Chief Technology Officer. He understood the advantages of trading partner integration; sellers can more efficiently provide information online, and customers have immediate access.

    Yet, the technology provider Charles River Apparel initially chose didn't know how to implement the integration endpoints correctly. In the promotional products industry, almost every order is customized and highly configurable, so well-formed orders are vital for including fine details and communicating accurately.

    Since the provider wasn’t versed in the intricacies of the promotional products industry, they learned the PromoStandards protocol from scratch. They didn’t use a standard method or platform, and the fact that they were not very experienced with trading partner integration made it all the more challenging.

    How They Discovered PromoStandards

    Jeison knew what his company needed was an experienced integration service to reliably create, host, and maintain integration endpoints while meeting the specific needs of the industry. Then, at the 2019 PPAI Technology Summit, he recognized Essent Corporation, a provider of fully-integrated business management software solutions and services for process-intensive industries.

    Stephen Luisser, Vice President of Research and Development at Essent Corporation, is an award-winning integrator and former PromoStandards board member. When he delivered a presentation on integration and how rapidly its spread throughout the promotional products industry, Jeison realized they’d make a great team.

    Charles River Apparel Saw Immediate Results

    After working with their initial provider for one year, they switched to working with Essent’s OrderTrax Network, which implemented the Media Contact endpoint in just 24 hours. Essent implemented the endpoints for Inventory and Order Status next. And, within a few phone calls, Charles River Apparel had the Media Service endpoint fully implemented.

    Charles River Apparel distributor partners immediately expressed they were pleased. Jeison shared that Charles River Apparel was even able to salvage a relationship with a customer that was having issues using the endpoints set up by the previous provider.

    Find the Right Integration Provider With PromoStandards!

    At PromoStandards, we make it easy to communicate with others in the promo industry. When you become a member, you can leverage the open-source standards more efficiently by working with a service provider who knows the promo industry. Find a service provider by joining PromoStandards today!

  • 21 Jul 2022 9:00 AM | Anonymous

    PromoStandards standardized the transfer of vital information to move transactions forward. This clearly works for the promotional products industry. The question is: does it also work for print?

    In short, the answer is yes! This success story comes from Brand Chain (formerly the Print Services and Distribution Association, or PSDA), a network of professionals dedicated to providing print, marketing, and business communications solutions for distributors.

    Continue reading to learn how Brand Chain discovered PromoStandards and how the print industry benefits from implementing these standards!

    The Print Industry Before PromoStandards

    Knowing how to communicate customer needs quickly and accurately for vendors to produce and deliver them on time is a challenge that’s existed since businesses started.

    Poorly formed purchase orders cost money. In the promotional products industry, this adds up to millions of dollars annually. Plus, these waste time and create giant headaches for end users.

    Orders could be:

    • incomplete and missing information, such as the imprint location, imprint method, or the shipping or billing address.
    • vague with typos, lack of specificity, or missing some of the correct info, like a digit in the SKU.
    • missing the form entirely.

    In these instances, someone needs to take the time to fill in these blanks.

    Brand Chain Joined PromoStandards

    Andrew Alford, the President of Brand Chain, realized the importance of integration. By engaging in trading partner integration, Brand Chain was able to become closer to its partners, give real-time access to where orders are in the fulfillment cycle, and make informed decisions that can encourage customers throughout the buying process.

    Brand Chain joined PromoStandards as an Advisory Member and formed a Technology Committee. This committee, which includes several other PromoStandards members, maps out significant integration needs for print distributors and suppliers.

    How PromoStandards Helps the Print Industry

    The print and promotional products industries are very similar, with overlapping markets, suppliers, and distributors. Both industries customize products, and removing friction from the supply chain is a high priority.

    “Print and promo are sister industries that share customers and have a very similar workflow,” said Eric Alessi, Chairman of PromoStandards. “Leaders in both industries are looking for the same thing, which is the ability to conduct custom product sales as efficiently as possible. Solving integration for print is a natural fit and extension of solving integration for the promotional products industry.”

    As such, the open-source standards by PromoStandards provide benefits in trading partner integration for both industries.

    1. These streamline the buying process by displaying accurate pricing and availability information and allowing the buyer to choose how to customize the product.
    2. These save time and labor by reducing the number of phone calls and emails to ask about inventory, the status of an order, and more.
    3. These make customers happier by having a smooth line of communication between distributors, suppliers, and manufacturers.

    Join PromoStandards Today!

    You too can easily share information to move transactions forward! Endpoints for Inventory, Invoices, Media, Order Status, Product Compliance, Product Configuration, Product Data, Purchase Orders, and Ship Notices are available. To get started, simply join PromoStandards to access all the info you need!

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