PromoStandards is a community, and those who become members have access to important information and proven service providers. In this member spotlight, we’ll cover Geiger, the world's largest privately held and family-owned promotional products distributor. Here’s an in-depth look into who Geiger is and how adopting PromoStandards integration helped move their transactions forward.

Geiger

Geiger is a fifth-generation business founded in 1878 when brothers Andrew and Jacob took over their father’s print shop in Newark, New Jersey. Over 140 years later, the family still serves on the Board of Directors, while Jo-an Lantz became the first non-family President and CEO in 2019.

Geiger has been headquartered in Lewiston, Maine since 1955. In 2018, the company acquired BTC Group in London. As GeigerBTC Group, the two firms strengthened their global reach by reducing shipping time and costs for their customers in North America and Europe, the Middle East, and Africa (EMEA).

Today, Geiger has offices throughout the US and Europe and is affiliated with more than 450 independent sales representatives.

PromoStandards’ Impact

Before integrating PromoStandards, Geiger faced industry-specific challenges, primarily the cumbersome process of obtaining order updates and product data from suppliers. This involved manual efforts, which led to individual phone calls, extended response times, and error-prone interactions.

There had to be a better way, and as such, Geiger became one of the founders of PromoStandards.

PromoStandards has significantly transformed Geiger, enabling them to deliver more value quickly and focus more on enhancing customer service and providing brand inspiration.

Geiger is in the process of modernizing its tech stack and is well into its digital transformation journey. Automation plays a huge part in this, and PromoStandards will have a big role in the company’s future state.

“The concept of PromoStandards is truly outstanding!” said Becci Cayer, Corporate e-Commerce Manager at Geiger. “It offers tremendous benefits to both suppliers and distributors through seamless electronic data exchange. The remarkable progress that PromoStandards has already made is a testament to these advantages.”

Cayer continued, “While there is still much ground to cover in terms of data standardization, PromoStandards is at the forefront, diligently pioneering efforts to enhance and simplify the promotional products industry.”

Become a PromoStandards Member!

At PromoStandards, we make it easy to communicate with others in your industry. Find suppliers, distributors, and decorators and send and receive information to them in real time. With four membership levels, you can choose the one that works best for you. Join PromoStandards and start your journey!