PromoStandards facilitates the development and adoption of technology standards and oversees these standards for businesses and nonprofit organizations worldwide. When in place, these standards allow suppliers, distributors, and decorators to automatically send and receive information in real time, effectively scaling business transactions.
This month, we’re highlighting PromoStandards member alphabroder, a leading supplier of imprintable apparel and accessories. Here, you’ll learn about alphabroder and how adopting PromoStandards integration helped move their transactions forward.
alphabroder
Founded in 1919 and headquartered in Trevose, Pennsylvania, alphabroder carries over 6,500 styles from 60+ brands of classic and trending products. The company, formally known as Broder Bros., Co., offers a wide range of items, including t-shirts, drinkware, bags, journals, and more. Their customer base consists of promotional product distributors, athletic team dealers, screen printers, embroiderers, online retailers, and thousands of other businesses.
PromoStandards’ Impact
Prior to integrating PromoStandards, alphabroder had a suite of custom APIs and feeds that customers would integrate. While this generally worked well, educating customers on how to use these mechanisms was a persistent challenge. Additionally, there was no standard language for discussing decoration orders, decoration setup parameters, and available decoration options.
PromoStandards has proven helpful for alphabroder. Customers already have a good idea of what’s involved regarding PromoStandards integrations, which means fewer back-and-forth conversations about what APIs mean and where to obtain certain data. As a result, integrations are completed much faster. In some cases, customers already have their PromoStandards integration set up!
“PromoStandards has contributed greatly to standardizing integration conversations with our customers. It’s removed much of the discovery phase and allowed us to get straight into implementation,” said Aaron Anderson, Sr. Director of Software Engineering at alphabroder.
Become a PromoStandards Member!
At PromoStandards, we understand streamlining product development and management is necessary to keep up with growing demands and a complicated supply chain. That’s why our standards are free for anyone who needs to use them. We also offer resources for our members, helping them to create even more positive change for their businesses.
Members can join events, chat with the entire PromoStandards community through our Slack channel, have full access to our directory of service providers, and more. To get started, join one of our membership levels today!
