PromoStandards Announces Its Official 2023 Board of Directors

The 2023 Board Adopts a New Strategic Role to Expand the Nonprofit’s Influence

PromoStandards summarizes its 2023 goals as the nonprofit officially announces its 2023 Board of Directors. The Board has already begun transitioning its previous responsibility of making operational decisions to the nonprofit’s committees, freeing the Board’s Officers and Directors to focus on strategic planning.

PromoStandards was created to provide the fundamental processes, protocols, and education necessary to make custom product industries more efficient.

To fulfill the nonprofit’s mission, the Board aims to build a more collaborative environment, allowing PromoStandards’ committees and volunteer network to achieve the Board’s 2023 strategic goals: growing membership and adoption of standards.

Membership growth and expanding the adoption of the organization’s electronic communication standards will:

  • Increase diversity in the PromoStandards community,
  • Promote collaboration with other industry professionals,
  • And facilitate efficiency in the promotional products and adjacent industries.

To meet these goals, the Board will utilize new standards created by the Standards Committee and guidance from the Best Practice Committee.

Additional 2023 Goals:

  • Increase service providers’ influence on PromoStandards’ evolving strategic direction with the help of the Service Provider Committee.
  • Deliver an even more ambitious Tech Summit in 2024 following the success of the 2023 Tech Summit by fully supporting the Membership, Marketing, and Education (MMEC) Committee.

The PromoStandards Official 2023 Board of Directors:

  • Eric Alessi, Chair – President and CEO at Essent Corporation
  • Catherine Graham, Vice-Chair – Co-Founder, and CEO at commonsku
  • Philip Gergen, Treasurer – Senior Vice President of Technology at Koozie Group
  • Jon Norris, Immediate Past Chair – Chief Operating Officer at Starline, Inc.
  • Eric Shonebarger, Standards Committee Chair – President at Hit Promotional Products Inc.
  • Steven Stanley – Senior Vice President of Technology at ePromos Promotional Products
  • Amy Rabideau – VP of Product at Facilisgroup
  • Shawn White – Vice President of Information Technology at Geiger
  • Irwin Goldstein – Vice President of Enterprise and Solutions Architecture at HALO Branded Solutions
  • Edward Streiff – Senior Manager of Application Development at Polyconcept North American (PCNA)
  • Mike Knapick – Chief Information Officer at SanMar
  • Dan Kroymann – Director of Information Technology at Staples Promotional Products

Catherine Graham, New Vice-Chair:

Catherine Graham is an industry professional with over a decade of experience as a service provider and distributor.

“As an industry thought leader, Catherine has been instrumental in transitioning from an operational to a strategic Board,” says PromoStandards Co-Founder Jon Norris.

“Catherine has also led the charge in connecting PromoStandards with other industry organizations to create and maintain open lines of industry-focused collaboration.”

Edward Streiff, New Director:

Of the Board’s 12 Director positions, Edward Streiff replaces one previously held by Jose Bernal, former Senior Vice President at PCNA.

“For years, Ed has provided his industry insight and skills to streamline PromoStandards development, all while working at PCNA,” says Norris.

“Since day one, PCNA has played a vital role in our organization's development, backing, and promotion.”

The 2023 Board of Directors will use its new strategic role to achieve its goals while continuing to streamline the creation and implementation of practical electronic communication standards.

PromoStandards Hosted Its Inaugural Tech Summit, Connected Technology and Business Leaders 

PromoStandards hosted its inaugural Tech Summit at the Tampa Marriott Water Street hotel in Tampa, FL, from February 19 to February 21, 2023. This annual networking event features two days of education tracts focusing on industry-relevant technology and PromoStandards integrations. More than 150 participants representing 75 companies attended. This sold-out event was the largest in the industry, connecting technology and business leaders across the supply chain.

“The Tech Summit is a place to get together, learn, and rekindle old friendships and make new ones. It’s an opportunity to keep the momentum going for overall technology adoption,” said Catherine Graham, Co-Founder and CEO at commonsku.

Dr. Tom Stablein, Director of the Global Master of Science in Business Analytics & Information Systems Program at the USF Muma College of Business, was the keynote speaker. He has over 20 years of experience in application development, business analytics, and managing teams, programs, projects, and portfolios.

Additionally, there were breakout sessions, roundtable discussions, and panel discussions. Topics covered were:

  • Digital Transformation on the Factory Floor
  • ERP Journeys: Selecting, Implementing, and Connecting
  • Exclusive Launch of PromoStandards Order Management Service
  • Executing Digital Transformation
  • Generating Value from Data: Building a Data Science Practice
  • Identifying and Solving Industry Pain Points
  • My Worst Day in Tech
  • Network Security: Cyber Incident in Progress
  • PromoStandards Best Practices
  • PromoStandards Case Studies
  • and Technology Supporting a Hybrid Workforce.

Dine-Arounds were held on the first day, and an exclusive launch of PromoStandards Order Management Service was held on the third day of the summit.

An awards ceremony during the event recognized Hack-A-Thon winners and individual achievements within the industry. Proforma CTO Brian Carothers was named Distributor Person of the Year, ZOOMcatalog Co-founder Bryony Zasman was named Service Provider Person of the Year, and HIT Promotional Products CIO Raj Mukherjee was named Supplier Person of the Year.

For more information about PromoStandards events, please visit

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