In the News

PromoStandards Announces Its Official 2025
People of the Year Award Winners

As part of PromoStandards annual tradition at Tech Summit, we were proud to announce those selected by our members as standouts in the industry throughout 2025. Each winner is nominated based on the type of company they work for, being a Supplier, Distributor, or, Service Provider.

Our Supplier of the Year winner was Ajay Kaul, IT Operations Leader at SanMar. Ajay is a long standing member of PromoStandards, and head of the Best Practices Committee.

The Distributor of the Year was Allen Casey, Senior Manager of Integrations and Automation at HALO. Allen is a member of our Standards Committee.

Last, but certainly not least, was our Service Provider of the Year, David Shultz, CPO at commonsku. David has been an outspoken advocate of PromoStandards for many years and has become known for creating engaging music and video content for the PromoStandards community.

We would like to once again thank each of them for being outstanding members of the organization, and congratulate them as our People of The Year!

Membership growth and expanding the adoption of the organization’s electronic communication standards will:

Increase diversity in the PromoStandards community,

Promote collaboration with other industry professionals,

And facilitate efficiency in the promotional products and adjacent industries.

To meet these goals, the Board will utilize new standards created by the Standards Committee and guidance from the Best Practice Committee.

The PromoStandards Official 2026
Board of Directors:

PromoStandards Hosts Annual Tech Summit, Connected Technology and Business Leaders 

PromoStandards hosted its annual Tech Summit at the Wyndham Grand hotel in Clearwater, FL, from February 2nd to February 24th, 2026. This annual networking event features two days of presentations and discussions focusing on industry-relevant developments and PromoStandards integrations. More than 200 participants representing over 100 companies attended. This sold-out event was the largest in the industry, connecting technology and business leaders across the supply chain.

“The Tech Summit is a place to get together, learn, and rekindle old friendships and make new ones. It’s an opportunity to keep the momentum going for overall technology adoption,” said Catherine Graham, Co-Founder and CEO at commonsku.

Stephen Reynolds, Certified Information Systems Security Professional at McDermott Will & Emery LLP, returned as the keynote speaker. Stephen is a former computer programmer and IT analyst (once working at Hit Promotional Products). He frequently works on matters involving data security, privacy, artificial intelligence and computer forensic investigations.

Additionally, there were breakout sessions, roundtable discussions, and panel
discussions. Topics covered were:

Dine-Arounds were held on the second day, and a volunteer beach cleanup on behalf of Clearwater Marine Aquarium was held on the third day of the summit.