PromoStandards is inherently forward-thinking. With a commitment to leveraging established open standards and developing new technologies, the organization actively strives to enhance the efficiency of the promotional products industry. Our proven success serves as a testament to our mission and approach.

This month, PromoStandards Chair Eric Alessi reflects on how PromoStandards understands and meets industry needs.

PromoStandards’ Survey

To better understand the top needs of the industry, PromoStandards surveyed its members in the summer of 2023. Amongst its members are the most progressive and successful companies in the industry.

Survey results did not disappoint. The data, full of valuable insights, is indispensable in confirming our success and determining what we need to do to move forward.

Our Progress

In November 2023, the analysis of the survey served as a foundation for discussions at the Board’s Annual Planning Meeting in Tampa, Florida. It provided clarity for our path moving forward.

The meeting kicked off with a timeline illustrating our progress. PromoStandards started in 2015 as a group of progressive companies committed to the industry, became a nonprofit in 2019, and held its first official in-person board meeting and membership meeting in 2020.

Like the standards developed, PromoStandards has iterated and grown. The organization went from a version 1.0 organization at its inception to version 2.0 with official meetings. Now, PromoStandards is at the cusp of 3.0 as it continues to refine and expand its standards based on industry feedback.

Know Your Starting Point

Anyone who’s traveled knows that to understand where you are going, you need to understand where you’ve been. Otherwise, it's difficult to determine if you're on the right track.

The starting point serves as a reference throughout your journey, allowing you to gauge the distance covered so far and forecast the time it will take to reach the next milestone.

Looking back, it’s amazing what PromoStandards has accomplished. It’s been a remarkable journey. Our future looks equally amazing. There are more great things to come.

Travel to the Tech Summit

Make it a point to travel to the 2024 Tech Summit. It features three days of education tracts. Attendees will learn about PromoStandards integrations and industry-relevant technology, and have ample opportunity to network with industry peers.

We look forward to seeing you there!