PromoStandards Technology Summit and Hack-A-Thon 2022

The 2022 PromoStandards Technology Summit is the premier Promotional Products Technology Event.  The Hack-A-Thon features groups of cross functional teams working together in a first of its kind PromoStandards challenge.  The Summit features two days of education tracts focusing on industry relevant technology, PromoStandards Integrations and provides ample opportunity to network with industry peers.  This event anticipates 150 attendees from over 100 companies. 

About PromoStandards Hack-A-Thon * About PromoStandards Technology Summit

Agenda * Conference Fee Information * Hotel & Travel * Registered Companies * FAQs * Sponsorship

Promo's First Hack-A-Thon Event

Do you want to work with cross functional teams to Hack it out with your industry peers?  This 1st Annual PromoStandards Hack-A-Thon will assemble a dozen cross functional teams to collaborate and utilize PromoStandards data and services to develop solutions to the industries toughest problems.  

This event is not a dev only hack-a-thon.  We will assemble Devs, BA's, C-Suites, and Business folks of all skillsets to create startup-esque teams to deliver the ultimate product and pitch.  

You will have 24 hours to bring your solutions from ideation to reality to pitch to our Industry Titan panel of judges.  The winning team will be dubbed the ultimate PromoStandards hackers and will win a SIGNIFANCT cash prize and ceremonial oversized check!

This swag filled collaboration event will foster long lasting relationships with your peers while highlighting the power of PromoStandards in the Promo Industry. 

1st Annual PromoStandards Technology Summit

Join us for the PromoStandards 1st annual Technology Summit.  Our previous development workshops have grown up into a full fledged promo industry featured Technology Education and Networking Event.  Our content will have multiple tracts catering to digital transformation, dev ops and PromoStandards development. 


The industries only premier technology networking event will create a host of unique opportunities to connect with technology and business leaders across the supply chain.  Our event will feature over 125 attendees sharing and collaborating to ensure a stronger and more connected industry. 

Space is limited so do not wait to grab your spot.  We anticipate a hard sellout. 

Members Only Registration Period: 04/23/2022 - 05/01/2022

Register Now

Event Agenda

Sunday, October 2nd, 2022 

| All Day / Attendees travel in for Hack-a-thon events

| 3:00pm - 5:00pm EST:  Hack-A-Thon Registration Opens + Swag Pickup!

| 5:00pm - 6:00pm EST: Welcome Cocktail Reception + Happy Hour

| 6:00pm - 7:00pm EST: Hack-A-Thon Kick Off

| 7:00pm - 9:00pm EST: Hack-A-Thon Team Meetings

Monday, October 3rd, 2022

| 7:00am - 8:00am EST:  Breakfast 

| 8:00am - 5:00pm EST:  Registration

| 8:00am - 5:00pm EST:  Hack-a-thon

| 10:00am - 10:30am EST: Coffee Break

| 12:00pm - 1:00pm EST: Lunch Grab and Go

| 3:00pm - 3:30pm EST: Coffee Break

|| 3:00pm - 4:30pm EST: PromoStandards Technology Summit Check-In

|| 4:30pm - 5:30pm EST: Hack-a-thon Competition Presentations(All Tech Summit Attendees)

|4:30pm - 6:30pm EST: Technology Summit  Welcome Happy Hour and Reception

|7:00pm - 10:00pm EST: Park & Rec (Offsite) - Joint Hack-A-Thon /Technology Summit Mixer

Spacious 'adult playground' offering retro arcade games, bar games, cocktails & bar bites.

Tuesday, October 4th, 2022

7:30am - 8:30am EST: Breakfast

Start your day networking with your peers at Breakfast overlooking the Tampa skyline and waterways. 

8:45am - 9:00am EST: Welcome Remarks

Eric Alessi, Chair of PromoStandards, welcomes attendees to the 1st Annual PromoStandards Technology Summit and sets the stage for what to expect and how to maximize your day at the event!

9:00am - 10:00am EST: Generating Value From Data: Building a Data Science Practice

Profile photo of Andrew Larsen, Ph.D.

Speaker: Andrew Larsen, Ph D. - Director of Data Science at FOX Corporation

Andrew Larsen is a Data Science and Analytics expert with 12 years experience in the technology and R&D industries. He has a Ph.D., in Cognitive Psychology with an emphasis in quantitative methods and experimental design, including Measurement, Multivariate Statistics, Systems Evaluation, and Machine Learning. He’s worked for software companies spanning a variety of industries working on projects ranging from building Machine Learning models into user-facing products, Operations Forecasting, and Business Intelligence. He is currently Director of Data Science leading data science analytics initiatives within a major media corporation.

10:00am - 10:15am EST: Networking Break

10:15am - 11:15am EST:  Executing Digital Transformation

Profile photo of Michael Conway

Speaker: Michael Conway Managing Director of Digital Transformation at Aspirant

Michael Conway, Managing Director of Digital Transformation at Aspirant, delivers this session targeted to Promotional product technology professionals.  This session will educate on how to align customer experience to strategic business goals.

Michael has more than 25 years of experience in Application Development, working across the Software Development Lifecycle, leveraging a range of methodologies and processes to successfully deliver complex and novel software solutions on time and on budget.

Michael is an accomplished leader of people, with a history of developing teams that successfully deliver projects of significance.  He has led multiple initiatives that introduced software solutions of varying technical complexity to deliver significant business gains, often transformative and with an industry altering impact.

11:15pm - 12:00pm EST: Digital Transformation on the Factory Floor

Profile photo of Catherine Graham

Panel Leader: Catherine Graham, CEO at CommonSku

Technology, automation and transformation are allowing companies to scale shop floors and warehouses in the Promotional Products supply chain.  Catherine Graham, CEO of CommonSku, leads this panel discussion with industry production leaders and technology experts to investigate the impacts of digital transformation on the factory floor and warehouses across the Promotional Products landscape. 

12:00pm - 1:00pm EST:  Networking Lunch

Discuss the mornings sessions with your peers in downtown Tampa overlooking the waterways and city skyline!

1:00pm - 2:15pm EST: Industry Technology Round Tables

Profile photo of Steven Stanley

Session Leader: Steven Stanley, Senior Vice President Of Technology at ePromos 

You will get to choose a table to join and engage in the discussion. Topics will vary from Promotional Products specific topics to the tech world in general. You will meet new people that have the same interests or are trying to solve the same problems.

2:00pm - 3:00pm EST: Breakout Sessions

Breakout 1: Design Techniques To Scale Your Stack - Serverless Technology

Profile photo of Chris Schlemmer


Speaker: Christ Schlemmer, VP of Technology at Distributor Central

VP of Technology from DistributorCentral, Chris Schlemmer presents on implementing serverless technology and designing an API infrastructure.  This industry relevant session presents affordable and simple solutions that an industry firm can implement.

Breakout 2: ERP Journeys: Selecting, Implementing and Connecting

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Speaker: Jon Norris, COO at Starline

This panel discussion covers the digital transformation journey of navigating an ERP implementation and how that integrates with your supply chain APIs.  These panelists are ERP battle tested and come prepared to share their journeys and lessons learned from ERP implementations.

3:00pm - 3:15pm EST:  Coffee Break

3:15pm - 4:00pm EST: Breakout Sessions

Breakout 1: PromoStandards Best Practices

Profile photo of Aaron Anderson

Speaker: Aaron Anderson, Sr Director Software Engineering at AlphaBroder

PromoStandards implementation allows for a lot of flexibility in the adoption and interpretation of the standards. Join Aaron Anderson from Alphabroder who deep dives into Best Practices for PromoStandards adoption and implementation. 

Breakout 2: Technology Supporting a Hybrid Workforce

Profile photo of David Jackson, VP of Information Technology (GSEC)

Panel Leader: David Jackson, VP of Information Technology, Spector Co.

The workforce was turned on its head in 2020.  Technology professionals quickly turned to technology tools to support, manage and ensure security for their remote work forces. Today those workforces come and go freely from the physical office and operate a host of devices.  This session covers the tools and best practices for supporting a hybrid workforce in the Promotional Products industry. 

4:15pm - 4:50pm EST: My "Worst Day" in Tech

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Session Leader: Jon Norris, COO at Starline

The Upside Down of tech tips! Not every day in technology is glamorous.  Join industry technology leaders in this lighthearted recanting of some of the horror stories of tech transformation journeys.  This open mic event will encourage audience members to chime in with their Worst Day in Tech!

6:30pm - 11:00pm EST: Networking Dine Around

Network with your peers as you join groups for local Tampa waterfront dining options. This opportunity to collaborate with other industry technologists is an attendee favorite!

Wednesday, October 5th, 2022

7:30am - 8:30am EST: Breakfast

Start your day networking with your peers at Breakfast overlooking the Tampa skyline and waterways. 

8:45am - 9:00am EST: Welcome: Day Two of PromoStandards Technology Summit

Mike Knapick, chief information officer of SanMar

Mike Knapick, Sanmar CIO and ASI 2020 Technology Executive for the year kicks off day two of the technology summit! 

9:00am - 10:00pm EST: Network Security: Cyber Incident in Progress

Profile photo of Mike Pfeiffer

Speaker: Mike Pfeiffer, VP of Technology at American Solutions for Business

Learn what it is like to experience a cyber-attack as it happened. Walk through the event timeline, what protective measures were effective and how proper response strategies were deployed to enable response and recovery within published service levels.

10:00am - 10:15am EST: Coffee Break

10:15am - 11:00am EST: Exclusive Launch of PromoStandards Order Management Service

Profile photo of Eric Shonebarger

 Speaker: Eric Shonebarger, President at Hit Promotional Products

This session will feature a detailed launch and walk through of PromoStandards most significant Standards release in the past three years.  Eric Shonebarger, President of Hit Promotional Products and the PromoStandards Technology Committee will walk through this service, showing live demos and use cases for this industry altering Standard. 

11:00am - 11:45am EST:  Identifying and Solving Industry Pain Points

Profile photo of Eric Alessi

Panel Leader: Eric Alessi, President and CEO at Essent Corporation

Panelist: PromoStandards Strategic Roadmap Committee Members

Join PromoStandards Technology leaders in this interactive panel that explore the pain points of the industry from order processing, supply chain and technology standpoints.  This session will help develop the roadmap for PromoStandards and a collaborating industry technology community.

11:45pm - 12:00pm EST: Closing

12:00pm - 1:00pm EST: Lunch To Go

Legend: Technology Summit Only, | Hack-A-Thon Only, |Joint Event

Conference Fee Information

Hack-A-Thon Pricing

PromoStandards Members: $349

Non-Member: $399

Technology Summit Pricing

PromoStandards Members: $899

Non-Member: $999

Combo Event Pricing

PromoStandards Members: $1199

Non-Member: $1289

Promotional Combo Pricing

Free Attendee - Bring 4 Attendees for the Price of 3:

$1199 x 4 Attendees = $4796 

$899 x 4 = $3596 

Sign Up Today

Hotel and Travel

Host Hostel: Tampa Marriot Water Street

Experience elevated comfort at Tampa Marriott Water Street in downtown Tampa, Florida.

Group Rate: $235.00/night

Group Rate Available: 10/02/2022 - 10/05/2022

Booking Site for Group Rate:

Ultimate Sponsors

Diamond Sponsor

Platinum Sponsor

Sponsorship Opportunities

For Sponsorship Inquiries please contact Jessica Shonebarger

Details: Download Sponsorships

Attending Companies 

(Updated 04/20/2022)


American Solutions for Business


Branded Goodies

Bright Stores



Distributor Central


Essent Corp





Get More Solutions


Halo Branded Solutions

Hit Promotional Products


koozie group

Kotis Design


OMG - Order My Gear


Peerless Umbrella Co, Inc



Staples Promotional Products


Thumb Print

The Identity Group

Web Services Pros

Frequently Asked Questions

What does registration fee include for Hack-A-Thon: 

Registration fee includes attendance to hack-a-thon sessions, meals, breaks and entertainment provided during the conference.  Monday night, off site joint fun event is also included. 

Do I need to be a developer to attend the Hack-A-Thon?

No, we are going to assemble cross functional teams that will include developers, business leaders, analyst, IT leaders and project managers.  This will ensure that all aspects of the deliverables can be presented for our awards ceremony!

Is this a PromoStandards Only Content Event?

No, while there will be significant opportunities to learn about PromoStandards, we will deliver industry relevant technology topics.  Digital Transformation, Supply Chain Efficiencies, Security and PromoStandards will be a few of the important topics covered at this event. 

Will the Content be virtual?

At this time, we only plan on delivering the content in person.  We will provide an event recap to all attendees. 

How Can I get Involved in the Summit?

PromoStandards is an all volunteer 501.c6, we thrive on volunteerism.  Please contact Jessica Shonebarger if you want to get involved in the planning of this event.

What will happen with the hack-a-thon content?

All attendees of the hack-a-thon will have access to an open source repository of the projects that are generated during the event. 

Is there a prize for winning the hack-a-thon?

Yes, there will be a significant cash prize for the winning hack-a-thon team

What is the Cancelation Policy?

If you need to cancel prior to 09/01 please email Jessica Shonebarger at  Cancelations will not be allowed after 09/01.  A 15% cancelation fee will be assessed to all cancellations. 


By registering for the conference, you agree to have your basic information published on the official attendee list and to have your photo taken at the event. Please email Jessica Shonebarger to be removed.

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