S&S Activewear, a tech-enabled specialty supplier of apparel and accessories, today announced that it has completed its acquisition of alphabroder, a leading supplier of trade, retail, apparel brands and branded products. Completion of the transaction enables S&S and alphabroder to commence a thoughtful, multi-year integration process designed to ensure the combined company continues to deliver exceptional customer service, while leveraging the strengths of both brand offerings.
S&S Activewear CEO Frank Myers will continue to lead the combined company, with support from alphabroder CEO Dan Pantano through the integration process. For now, S&S and alphabroder continue to go to market under their respective brand offerings backed by their existing distribution channels.
“Today marks the start of an exciting new chapter for our company, as we build on the unique strengths of S&S and alphabroder to enhance the customer experience, strengthen our relationships with our industry partners and continue to invest in growing our sales force and technology capabilities,” said Frank Myers, CEO of S&S Activewear. “Over the past few months, we have had valuable discussions with our customers and vendors that will inform the strategic direction of our company and ensure S&S is best positioned to deliver for our partners into the future. As we work to bring this combination to life, our top priority is ensuring our employees, customers and vendors continue to succeed alongside S&S.”
“We are pleased to officially join with S&S and kick off the integration process,” said Dan Pantano, alphabroder CEO. “Together, we are focused on building on our business momentum while continuing to exceed the expectations of our customers and our partners as we begin our next phase of growth as a combined company.”
S&S Activewear Remains a Member of PromoStandards
Founded in 1988 and headquartered in Bolingbrook, Illinois, S&S Activewear is a leading technology-enabled supplier of apparel and accessories in the United States and Canada. S&S offers more than 80 brands, including basic garments to fashion-forward styles, with over 4 million square feet of warehouse space across North America. S&S services a broad range of customers through its nationwide network, including retail brands, e-commerce companies, garment decorators, promotional products distributors, entertainment merchandisers, lifestyle brands and web-based platforms for apparel customization
PromoStandards’ Impact
“PromoStandards has contributed greatly to standardizing integration conversations with our customers. It’s removed much of the discovery phase and allowed us to get straight into implementation,” said Aaron Anderson, Sr. Director of Software Engineering at alphabroder/S&S.
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At PromoStandards, we understand streamlining product development and management is necessary to keep up with growing demands and a complicated supply chain. That’s why our standards are free for anyone who needs to use them. We also offer resources for our members, helping them to create even more positive change for their businesses.
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