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On Your Journey - Letter From the Chair

10 Aug 2023 9:00 AM | Anonymous

Let’s continue with your digital transformation journey.

The previous letter talked about how PromoStandards, the sole publisher of open industry standards, is a diverse community of industry organizations. What PromoStandards is and means to you depends on your needs.

Now, PromoStandards Chair Eric Alessi is sharing how, unlike the past, technology is core to every company.

Technology Makes All the Difference

If your company is not leveraging technology, it needs to be. Technology makes you competitive and is expected by just about every customer.

The difference between connecting with your prospects, landing the customer, and keeping the customer satisfied comes down to technology. The popularity of consumer-focused online ordering systems and the importance of improving supply-chain efficiencies means integration is more important now than ever.

Be Well on Your Way

If you use email and have a website, you’re heading in the right direction. And if you configure and price products online, you’re well on your way. Implementing technology is a journey, not a destination. You’ll always be on the path of implementing technologies that make your business and life more efficient.

PromoStandards Is Your Guide

No matter where you are in your digital transformation journey, PromoStandards is your guide. We’ll help you harness the power of technology and make the most of your digital journey.

Join our community to have access to members-only resources. You can also join events, chat with the entire PromoStandards community through our Slack channel, have full access to our directory of service providers, and more.

With different membership levels, you can choose the one that works best for you!

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