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Unleashing the Power of Technology - Letter From the Chair

15 Jun 2023 9:00 AM | Anonymous

Data is the lifeblood of the digital age. New technologies, including artificial intelligence, are redefining industries. The promotional products industry is no exception.

In a previous letter, PromoStandards Chair Eric Alessi shared how data is at the heart of everything we do. Businesses are waking up to the inadequacies of the old ways of doing business and looking to transform to meet the digital realities of today.

With the rise in technology comes the increasing generation and availability of data. This presents both challenges and opportunities for businesses. Knowing how to leverage this data effectively is crucial for success in this competitive landscape.

With emerging technologies, PromoStandards is evolving and revolutionizing how the promotional products industry operates. Capable software and tight integration are the most critical tools for doing more with less labor and error.

The First Step

We all have cell phones and yet most of us don’t understand all its capabilities. That doesn't stop us from being extremely effective users of this technology.

The same can be said for the promotional products industry. While not everyone completely understands PromoStandards protocols, we can absolutely leverage this technology to our advantage with the help of a service provider or a software development team. The journey doesn’t have to be daunting; just take the first step.

The Journey

Suppliers, distributors, decorators, and service providers work with rich, relevant data to perform accurate transitions and make strong decisions. The first step to making this a reality is understanding and utilizing PromoStandards.

In upcoming letters, we’ll walk through this journey, helping you to understand PromoStandards, what our technologies do, what the future looks like, and ways to get involved.

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