Member Spotlight - SanMar

24 Nov 2022 9:00 AM | Anonymous

PromoStandards is a community, and those who become members have access to important information and proven service providers. In this member spotlight, we’ll cover SanMar, the award-winning supplier. Here’s an in-depth look into who SanMar is and how adopting PromoStandards integration helped move their transactions forward.


Based outside Seattle, WA, and family-owned since 1971, SanMar is a supplier of over 20 retail and private brands of imprintable apparel and accessories. This includes Port Authority, America’s No. 1 preferred private label. Plus, SanMar is the exclusive distributor of Nike Golf, Eddie Bauer®, OGIO®, and New Era®.

They work with screen printers, embroiderers, athletic dealers, and promotional companies to tell stories through apparel. While it’s true SanMar makes and sells t-shirts, as well as tank tops, polos, hoodies, backpacks, outerwear, and more, they’re also making meaningful connections. When people wear personalized gear, they become a part of their community, whether that’s a club, team, or movement.

The company has:

  • 8 national distribution centers.
  • 5.6+ million sq. ft. of inventory space.
  • 1 or 2-day delivery to 99.7% of the country.
  • been in business for 50+ years.
  • products worn by schools and teams, Fortune 500 companies, local governments, small businesses, and community event participants.

PromoStandard’s Impact

In 2016, SanMar began adopting PromoStandards integration. To date, they have been using:

  • Order Status and Product Data endpoints since 2017.
  • Inventory since 2018.
  • Product Configuration, Media, and Order Status since 2019.
  • Invoices since 2020.

“The goal was to make it as easy as possible for our distributor customers to access the data needed for their systems,” said Mike Knapick, Chief Information Officer at SanMar. “By taking advantage of trading partner integration, customers have the information they need more quickly and efficiently, eliminating the time and work spent tracking down inventory details.”

Become a PromoStandards Member!

At PromoStandards, we make it easy to communicate with others in your industry. Find suppliers, distributors, and decorators and send and receive information to them in real time. With four membership levels, you can choose the one that works best for you. Join PromoStandards and start your journey!

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