Brand Chain and the Print Industry
PromoStandards standardized the transfer of vital information to move transactions forward. This clearly works for the promotional products industry. The question is: does it also work for print? In short, the answer is yes! This success story comes from Brand Chain (formerly the Print Services and Distribution Association, or PSDA), a network of professionals dedicated to providing print, marketing, and business communications solutions for distributors. Continue reading to learn how Brand Chain discovered PromoStandards and how the print industry benefits from implementing these standards! The Print Industry Before PromoStandards Knowing how to communicate customer needs quickly and accurately for vendors to produce and deliver them on time is a challenge that’s existed since businesses started. Poorly formed purchase orders cost money. In the promotional products industry, this adds up to millions of dollars annually. Plus, these waste time and create giant headaches for end users. Orders could be: In these instances, someone needs to take the time to fill in these blanks. Brand Chain Joined PromoStandards Andrew Alford, the President of Brand Chain, realized the importance of integration. By engaging in trading partner integration, Brand Chain was able to become closer to its partners, give real-time access to where orders are in the fulfillment cycle, and make informed decisions that can encourage customers throughout the buying process. Brand Chain joined PromoStandards as an Advisory Member and formed a Technology Committee. This committee, which includes several other PromoStandards members, maps out significant integration needs for print distributors and suppliers. How PromoStandards Helps the Print Industry The print and promotional products industries are very similar, with overlapping markets, suppliers, and distributors. Both industries customize products, and removing friction from the supply chain is a high priority. “Print and promo are sister industries that share customers and have a very similar workflow,” said Eric Alessi, Chairman of PromoStandards. “Leaders in both industries are looking for the same thing, which is the ability to conduct custom product sales as efficiently as possible. Solving integration for print is a natural fit and extension of solving integration for the promotional products industry.” As such, the open-source standards by PromoStandards provide benefits in trading partner integration for both industries. Join PromoStandards Today! You too can easily share information to move transactions forward! Endpoints for Inventory, Invoices, Media, Order Status, Product Compliance, Product Configuration, Product Data, Purchase Orders, and Ship Notices are available. To get started, simply join PromoStandards to access all the info you need!
PromoStandards @ PPAI Expo Vegas – January 10, 2022
Save the Date! WHEN: Monday, January 10, 2022 WHERE: TBD Help us review the successes and challenges of the past year and plan for next year all while networking with your fellow members. 8:00 am – Board Meeting (Board Members Only) 11:00 am – Member Meeting (Members Only) 1:00 pm – General Education Session (Open to Public) 2:00 pm – Meet and Greet with PromoStandards Members Best Regards, Board President, Member Association
